O1

The Narrative Blueprint

€650 / one-off, includes all deliverables above

Newsletter Strategy, Built to Last
Craft a compelling newsletter strategy that delivers connection, consistency, and conversions—month after month.

You’ll walk away with:

• A 12-month editorial calendar tailored to your audience

• A tone of voice and messaging guide

• Email structure templates (intro, feature, CTA, close)

• Lead magnet idea + positioning advice

• Optional: Light design mockup of newsletter layout

✨ Add-on: The Implementation
We can continue working with you throughout the year to implement the strategy, craft each newsletter, and review performance metrics to ensure you're not just publishing—you're converting. This includes:

• 1 newsletter per month (research, write, edit, polish)

• Monthly stats review (open rate, CTR, engagement)

• Strategic tweaks based on performance

• One quarterly strategy check-in (45 mins)

• Collaboration via Notion or Google Docs for content flow

€250 / for one month or €2600 for 12 months

O2

The Social Story System

€675 / one-off, includes all deliverables above

An evergreen Instagram strategy rooted in storytelling—not trends.

You don’t need more noise. You need a system that helps you show up with meaning, rhythm, and real connection.

The Story System is a one-time strategy offering designed to give you everything you need to use Instagram with purpose—so your content feels aligned, your voice stays consistent, and your story unfolds beautifully over time.

You’ll walk away with:

• 3–5 Storytelling Pillars: the core themes and emotional truths that guide everything you share.

• Strategic Content Categories: content types that bring your story to life—mapped to your brand pillars (e.g. behind-the-scenes, values, offers).

• Caption Frameworks: 10+ sentence starters and structures in your tone of voice—to help you write with flow, not friction.

• Visual Moodboard + Brand Tone Direction: a curated visual and stylistic reference to keep your feed consistent and cohesive—including suggested brand colors, layouts, and textures.

• Instagram Content Blueprint Calendar: a story-aligned planning guide with post ideas, rhythms, and example formats to help you stay consistent.

• Tailored Hashtag Strategy: hashtags built around your niche, tone, and discoverability needs.

• The Instagram Playbook (PDF): a beautiful, all-in-one reference guide with everything above—ready to use or hand off to a collaborator.