DERYA TOLHURST
I turn ideas into impact and messages into movements.
From global campaigns to intimate founder stories, I help brands find the words—and the magic—that make people listen, feel, and remember.
COMMUNICATION STRATEGIST AND STORYTELLER
We believe story is strategy.
Every idea starts with a story — and every strong brand is built on one. Story gives shape to meaning, direction to design, and clarity to chaos. Without it, a brand is just a name. With it, a brand becomes a legacy.
We believe clarity is the most powerful form of creativity.
It’s not about being loud — it’s about being understood. We strip back the noise to build brands that are sharp, true, and impossible to ignore.
We believe depth comes before dazzle.
Surface fades. We go deeper — into research, into people, into purpose — because that’s where lasting brands are born.
HOW DO I CREATE COMMUNICATION MAGIC?
My methods
Hero's Journey Framework
STORY DISCOVERY
The Golden Circle Method
PURPOSE DRIVE-POSITIONING
Brand Archetype's (Jungian Psychology)
BRAND IDENTITY AND VOICE
Brand Narrative + Story Narrative Framework
STRATEGIC NARRATIVE DEVELOPMENT & INTERNAL ALIGNMENT
Your story deserves to be told — let’s begin.
O1
The Spark Call
45 minutes / Free / No strings attached
This is a light-touch, insight-rich session where we explore the emotional arc of your brand story. Together, we’ll uncover the narrative shape — the turning point, the truth, or the tension that wants to be voiced.
You’ll leave with:
A story arc sketch (e.g., your “Call to Adventure” or “Breakthrough” moment)
A central theme or tension to build from
A felt sense of whether we’re creatively aligned
Where the story begins.
O2
The Clarity Hour
This session is immersive, transformative, and highly intuitive — it’s where we feel into the full arc of your story. We work through origin, voice, values, and vision using a blend of narrative frameworks and emotion-first inquiry.
You’ll walk away with:
A Story Clarity Report outlining your core narrative, themes, and emotional tone
A Fairytale Narrative—a beautifully written story that captures the soul of your brand
A short strategic note on how to use your story to move forward with clarity and conviction
90 mins / €355
A 90-minute deep dive to rediscover and rewrite your brand’s true story.
O3
The Bridge Session
You’ve discovered your story—now it’s time to shape the strategy.
In this 90-minute working session, we’ll co-create your overall marketing strategy. Think of it as the blueprint: clear, focused, and rooted in your story.
90 mins / €325
Integrate your brand story into the soul of your business.
Together, we’ll:
Define your core marketing priorities
Choose the right channels and formats for your voice
Outline how your story shapes your visibility, content, and offers
Identify where to focus your energy—and what to let go
You’ll leave with:
A clear Marketing Strategy Map (what to say, where, and why)
Next-step guidance for implementation or deeper strategy support
Total alignment between your story and your strategy
Creative entrepreneurs & small business owners
You’re building something personal, thoughtful, and beautiful. We help you define your voice, clarify your message, and tell your story with polish and purpose.
Who We Work With
For founders, creatives, and changemakers with a story to tell.
Corporate teams rethinking their brand narrative
When your brand feels out of sync with your ambition, it’s time for a strategic refresh. We help teams realign, reposition, and re-energize their message with substance and style.
Brand-led startups
Your early brand decisions shape everything. We work with founders to build from the ground up—naming, messaging, brand DNA—so you launch with confidence and clarity.
Independent consultants & service providers
Your personal brand is your business. We help you articulate your value, define your niche, and express your expertise through compelling brand storytelling.
WOULD YOU LIKE TO GO EVEN DEEPER?
Turn your story into strategy—with tailored plans for social media, newsletters, and ongoing support to help you show up with clarity and heart.
The Social Story Strategy
Newsletter Blueprint Strategy
A complete narrative-based social media strategy that helps you show up with consistency, creativity, and confidence.
Includes:
Content pillars rooted in your story
Post types, formats, and rhythm
Engagement guidelines and visibility tips
Story loops and emotional anchors
Your story, delivered directly to the inbox. A custom plan for building emotional connection, trust, and value through email.
Includes:
Newsletter themes and formats
Story arcs and sequencing
Tone and rhythm guide
Growth and engagement strategy
Newsletter BlueprintStrategy: Implementation
We can continue working with you throughout the year to implement the strategy, craft each newsletter, and review performance metrics to ensure you're not just publishing—you're converting.
Emma - UK Government Department
Derya delivered a high standard of work for our comms team, managing communications with the EU as well as our comms to traders amongst other areas. Derya was always responsive and worked proactively on successful solutions, even when outside of her usual remit. She was a great asset for our communication strategy.
Emily - UK Government Department
Dee makes sure she knows her brief inside out and is able to distill complex policy information into clear and succinct communications. I have been impressed with her ability to deliver communications that work, for a wide range of internal and external audiences.
Happy clients
TESTIMONIALS
★★★★★
★★★★★
Luke - UK Government Department
I would have no hesitation in recommending Dee for any communications role in a complex environment. She will get the work done to a high standard and will make the process enjoyable!
★★★★★
Have any questions?
If you have any questions about all things storytelling and marketing - feel free to contact us. We would love to hear from you
You don't need to do it alone.
Whether you're just beginning to explore your voice or ready to turn it into content, these social media-focused coaching offers are here to meet you where you are.
6 weeks of structured, hands-on content mentoring to ignite your strategy.
You’re ready to put your story into motion. In this focused sprint, we plan your content together, review posts weekly, and build strong momentum from the start—with thoughtful guidance at every step.
Chapter Zero Mentoring (BEGINNERS)
Build the confidence to be seen—for yourself first.
Before strategy, before posting—this is where we begin.
A gentle, supportive mentoring space to help you:
Show up without fear of judgement
Learn how to capture moments organically
Connect moments with your story and grow your voice
Feel safe and yourself online instead of performative
The Story Cycle Mentoring
1
2
3
Content Co-pilot
Ongoing monthly mentorship to keep your content aligned and flowing.
You create. I quietly support. This is a lighter, long-term container where I review your monthly plan, check in weekly, and help you stay true to your voice—without overwhelm.
